Heading Example
Scenario
You work as a junior researcher for a business magazine called 'Enterprise Today'. You have been asked to prepare the background material for one of the magazine's reporters, Tandy Jackson, whom is planning a series of articles on UK Businesses.
Tandy's first two articles were well received and she was pleased with the research work you did on the selected companies. She now would like to run a feature on PESTLE (political, economic, social, technological, legal and environmental) factors and how these impact upon businesses and their stakeholders.
As part of your next task Tandy would like you to research the factors of PESTLE analysis.
Due to the success of the magazine, the editor, Steve Francis, has recently been approached by a local company to see if he is interested in them producing an online version of the magazine. As part of a trial for this, Steve has asked if you can use PowerPoint for this PESTLE article, hyperlinking together pages so it could be used for this online publication.
Assessed Criteria
Describe how Political, Legal, and Social factors are impacting upon the business activities of the selected organisations and their stakeholders. P6
Analyse how political, legal and social factors have impacted on the two contrasting organisations. M3
Evaluate how future changes in economic, political, legal and social factors may impact on the strategy of a specified organisation. D2
Task 1
Steve Francis has decided to give the go ahead to the online version of the magazine. These are exciting times as the extra exposure is expected to significantly increase the amount of readers. The only problem being that the online magazine website will be free to access and revenue will be lost if current buyers of the magazine decide to access it online.
Tandy knows from your qualifications that you have a good knowledge of ICT and has suggested to Steve that it should be you that has the opportunity to start to create articles in an online format. From your research into the factors of PESTLE analysis, Tandy has asked you to create a web page or a hyperlinked PowerPoint presentation on both of your contrasting businesses that you researched for task one. It has been decided that the web page/PowerPoint should follow the simple format below. P6
Task 2
Add to the two pages created for each business with further analysis of how the political, legal and social factors have impacted on the two contrasting organisations. (You can choose to expand on two from these 3 and 1 other of your choice)
Task 3
Add an additional pages to your web site to evaluate how future changes in economic, political, legal and social factors may impact on the strategy of one of your two selected organisations. D2
